Pages, shown here, is a simple word processor and document designer. pokerth is a free implementation of the Texas hold'em poker game which is mostly played in casinos and has a growing popularity worldwide. Apple has decided to give away the iOS iWork apps to all new device buyers. This summer, when Apple rolled out iWork for iCloud, Gottheil and other analysts viewed the new online apps as competitors to Microsoft's and Google's similar cloud productivity offerings, Office Web Apps and Google Docs, respectively.
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It's impossible to tell from Apple's financial statements how much revenue it books for software the company tosses that money into a bucket that also includes the much larger amounts generated by the iTunes e-commerce ecosystem and Apple's for-pay services, such as additional iCloud storage space and iTunes Match.
"I think a free iWork for iCloud would be an interesting play, too." "They're giving up some software revenue, particularly on the iPad, but sales may not be meaningful," said Gottheil. Apple has not said whether iWork for iCloud will be free or come with a price tag, but Cook's announcement yesterday prompted Gottheil to bet solidly on the former. IWork for iCloud remains in beta - Apple has not said when it will scratch out that designation - but all iCloud account holders have been able to use the online apps since late August. The freeing of iWork followed by three months the introduction of iWork for iCloud, a browser-based service that puts Pages, Numbers and Keynote online and accessible from Apple's iOS and OS X devices, and from systems running rival Microsoft's Windows.
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"It's all about adding value to the hardware," said Gottheil, acknowledging that iWork wouldn't tip individual decisions toward an iPhone or iPad, but believing the apps are just more in the "package" of services and software Apple maintains for its customers. Download & Install Head to the App Store or go there via the ‘ App Store’ icon on your device.
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